Global Expansion Using a Master Franchising Model
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Date
May 10, 2021
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On May 10, 2021, Sam Wieczorek presented “Global Expansion Using a Master Franchising Model” at the monthly meeting of the International Contracts Committee of the ABA’s International Law Section. The presentation summarized how an international master franchise program is structured, the benefits and drawbacks of using a master franchise model, and how brands can leverage master franchising to expand their footprint across the globe.