TRADEMARK
Helping clients protect their brand Marks.
As franchise lawyers, we understand that a franchise brand’s trademarks are some of its most important and valuable assets. Cheng Cohen’s trademark group offers a cost-effective approach to manage clients’ trademark portfolios in every aspect. Importantly, with this capability, we approach trademark matters not only from a trademark legal perspective, but also from a franchise legal and compliance perspective, as we know certain decisions and recommendations regarding a client’s trademarks will likely impact its franchise program. This sets us apart from franchise-only and trademark-only law firms, as we have the outlook and experience in both areas. That perspective also means that we appreciate the immeasurable value of the franchisors’ intellectual property to the viability of the entire system. The trademark group works closely with Cheng Cohen’s litigators to protect against any attacks on that value from both within and outside the system.
Here’s how we can help you:
- Conduct preliminary knockout searches and provide recommendations on new proposed marks;
- Prepare and file new trademark applications with the United States Patent & Trademark Office;
- Manage domestic and international applications and registrations in our internal docketing system;
- Author cease-and-desist letters and defend brand owners from the same;
- Advise on general trademark protection and infringement matters; and
- Pursue claims against franchisees, employees, and competitors for trademark and trade dress infringement, unfair competition, and misappropriation of trade secrets.
DID YOU KNOW
When we opened our doors, it was 5 people, 2 kids and 3 pets. Now we are 22 people, outnumbered by the kids and pets in our lives. We are better and stronger than ever.
WHO WE ARE