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Portrait of Vincent M. Frantz
Partner

Vincent M. Frantz

Vincent Frantz is a creative franchise and trademark lawyer with solutions in mind.

Vince is a business-minded attorney who partners with franchisors to help them build, protect, and scale their franchise systems. He advises clients across the full lifecycle of a franchisor – from formation and brand development to expansion, acquisitions, and exit.

As a franchise lawyer, Vince represents franchisors in all aspects of franchising. His experience includes drafting and maintaining Franchise Disclosure Documents, counseling on franchise program structure, protecting clients with robust but marketable franchise and development agreements, interfacing with regulators and ensuring compliance with federal and state franchise laws, and advising on day-to-day challenges that franchisors encounter.

Vince has taken his foundational intellectual property experience and applied it to his franchise legal practice by leading the firm’s Brand Protection Group. He counsels clients on trademark strategy, including trademark selection, clearance, registration, enforcement, and portfolio management. One of Vince’s favorite areas of his practice is collaborating with clients’ creative teams in selecting and securing new trademarks.

Vince also has significant experience in representing buyers and sellers in asset and equity transactions in a variety of deal structures. He continues to counsel clients in deal structuring, due diligence, negotiation, and closing, with a focus on managing risk while keeping transactions efficient and commercially sound.

Many clients look to Vince as an outside general counsel role, turning to him for day-to-day legal advice, such as guidance on vendor contracts, corporate governance, regulatory compliance, and creative and proactive legal solutions. Vince prides himself with delivering responsive and practical advice that aligns with the leadership team’s business objectives and goals.

Did you know

Vince has played the Old Course at St. Andrews and birdied the 18th hole in the rain.Along with his dad, Vince attended Game 6 when the Blackhawks won the Stanley Cup in 2015.Vince’s first (and hopefully last) time skydiving was from 20,000 feet over glaciers in New Zealand.When forced to choose whether to root for his dad’s Cubs or his mom’s White Six, he chose the park with the better food.At two years old, Vince learned to skate on his first pair of hockey skates.Vince visited six European countries in six weeks while studying abroad in college.On their honeymoon, Vince and his wife bungee jumped in the Swiss Alps.Vince has completed both the Chicago and New York marathons.Vince’s favorite movie is Happy Gilmore.Vince’s goal is to play in a U.S. Open qualifier.

Credentials & Contributions

Education

  • Juris Doctor, cum laude, Chicago-Kent College of Law
  • Bachelor of Science, Miami University

Bar Admissions

  • State of Illinois

Associations

  • International Franchise Association
  • American Bar Association Forum on Franchising

Speaking & Publications

  • Speaker and Co-Author, "Practical Application of Artificial Intelligence in a Franchise System," IFA Legal Symposium (May 2025)

  • Host, Thought Leadership Roundtable: Use of AI in Franchise Development, IFA Convention (Feb. 2025)

  • Speaker, "Franchising and the Metaverse," IFA Legal Symposium (May 2023)

  • Speaker, "The Push and Pull of System Change and Enforcement," Franchise Times Legal Eagle Virtual Summit (April 2022)

  • Co-author, "The Untold Story of the Concurrent Use Trademark Registration," Franchise Law Journal, Vol. 41, No. 2 (Fall 2021)

  • Speaker, “Basics Track: Franchisor’s Intellectual Property and How to Protect It,” IFA Legal Symposium (May, 2019)

Awards & Recognition

Illinois Super Lawyers’ Rising Star (2020-2023)Franchise Times “Legal Eagle”