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Brand Protection

Trademark protection and registration

Brand Protection

Protecting Your Brand Like It’s Our Own

As franchise lawyers, we recognize that trademarks are the nucleus of franchise brands. Cheng Cohen’s trademark team offers cost-effective, worldwide trademark portfolio management and brand protection through a franchising lens.

We align trademark strategy with franchise legal and compliance needs to ensure every decision fuels the growth and integrity of our clients’ franchise programs.

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Brand Protection Services We Provide:

We ensure that your trademarks are secured, protected, and enforced by:

  • Conducting comprehensive searches and assessing risk
  • Filing strategic trademark applications
  • Maintaining domestic and international trademark portfolios
  • Enforcing trademarks through cease-and-desist actions
  • Monitoring and preventing potential infringement
  • Advising businesses during brand evolution

Partners leading Brand Protection

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Did you know?

We’re a pet-friendly office. Our four-legged co-workers are great for morale but terrible at drafting emails.
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