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Portrait of Amy Cheng
Partner

Amy Cheng

Amy is a seasoned franchise and licensing attorney with a global outlook.

Amy concentrates her practice in domestic and international commercial transactions, general corporate, and franchise, licensing and distribution law. She represents franchisors on the structuring and operation of their franchise programs through all phases of domestic and international development. She has helped clients expand globally in almost every region of the world through various different expansion strategies, including master franchise, area development, licenses, and joint ventures.

Amy has extensive experience in structuring complex franchise, licensing and distribution relationships, and in regulatory compliance. Her experience includes advising clients in connection with complex issues arising from the ownership of multiple brands, non-traditional opportunities, system restructuring, and brand acquisition.

Amy represents clients of all sizes, from emerging to mature companies with multi-national operations. Representative clients include leaders in the restaurant, hotel, retail, fitness, and home services industries. With her broad range of experience, Amy often acts as general counsel to her clients, collaboratively maturing their businesses from infancy to prominence within their various industries.

Amy’s commercial transactional practice includes counseling clients on mergers and acquisitions, complex commercial relationships, strategic business alliances, and joint ventures. Amy’s unique combination of corporate and franchise experience provides clients with comprehensive legal services to expand their franchise portfolio. Her experience includes representing private equity in acquiring and selling franchise companies of all sizes and in a myriad of industries.

Did you know

Amy likes to surf.Amy has completed 3 marathons and a half ironman.Amy has broken more than 10 bones in her body.Amy trained in English-style horseback riding and loves to jump.Amy has lived in 3 different countries.Amy started practicing Pilates over 20 years ago.Amy is a klutz - she once sprained her ankle so badly at a nail salon she ended up in a boot.Amy loves to travel and has traveled to over 20 countries.Amy lived in Tulsa, Oklahoma for 10 years.Amy was born in Taipei, Taiwan.

Credentials & Contributions

Education

  • Juris Doctor, magna cum laude, American University
  • Bachelor of Arts, University of Michigan

Bar Admissions

  • State of Illinois

Associations

  • International Franchise Association
    • IFA Legal Symposium, Past Chair (2013 and 2014)
    • IFA Fran-Guard, Instructor
    • IFA Supplier Forum Advisory Board, Past Chair
  • American Bar Association Forum on Franchising
  • Franchise Advisory Board for Illinois Attorney General

Speaking & Publications

  • Moderator, "Meet the Regulators - Rising Legal Professional Program," IFA Legal Symposium (May 2025)

  • Co-Speaker, "Using the FDD as a Sales Tool," Let's Grow! Franchise Sales and Development Assembly (Feb. 2025)

  • Speaker, Fran-Guard CFE: Sales Management and Compliance, IFA Convention ( Feb. 2025)

  • Co-Speaker and Author, "Advanced Issues in Mergers and Acquisitions of Franchise Companies," ABA Forum on Franchising (Nov. 2023)

  • Co-Speaker and Author, "Positioning for a Strategic Transaction: Getting Your House in Order," IFA Legal Symposium (May 2023)

  • Co-Speaker, "Navigating What's Ahead for 2022 with Our Panel of Experts," FranWise What's Your F'ing Business Podcast (Feb. 2022)

  • Co-Speaker, "Changing Legacy Processes and Systems," IFA Convention (Feb. 2022)

  • Co-Speaker, "Silver Linings in the Covid Cloud," Legal Eagle Panel Discussion (June 2021)

Awards & Recognition

Bonnie LeVine Award, International Franchise Association (2020)
Crain’s Chicago Notable Women Lawyers (2018)
Crystal Compass Award, International Franchise Association's Women's Franchise Committee (2016)
Chicago Business Journal's Women of Influence (2016)
Best Lawyers Chicago - Franchise Law "Lawyer of the Year" (2014)
Franchise Times “Legal Eagle” Hall of Fame
Best Lawyers in America® - Franchise Law
Ranked by Chambers USA - Franchising
International Who’s Who Legal - Franchise Law
International Who’s Who Legal - Business Law